- From a central point, the uniquely drawn Ren ( 人 ) Mandarin character grows and expands, each affecting the position and order of the others around it. Set within a circle to create a symbol of balance and harmony and the interdependence of all things, the shape is organic, founded in Asian philosophy truly reflecting the brand promise – transforming individual perspectives.
- The outer circle represents balance and harmony. Characters emanate from a central point. A series of Ren characters are multiplied to create a series of Zhong (众) characters
- The Ren (人) character is multiplied 3 times for each branch of the symbol to create the character Zhong (众), reinforcing our concept of interdependence.
- 3 is also very important in reflecting the interconnection between the 3 Asian philosophies – Confucianism, Taoism and Zen Buddhism.